Is it intuition or a sixth sense?

For women, it begins with breathing in. When she opens the fridge, she can easily evaluate whether or not the food is edible. When she enters a room, she can quickly tell if the room is dusty, dry, musty, fresh or clean just by smelling the air. Women evaluate the smell of every bedroom in their house, restaurant bathroom they bring their children into, grocery where they buy food and every store where they are going to buy a product that will end up in their home.

A smell can evoke strong emotions or memories. A fragrance can be the deciding factor in whether a shopping experience is pleasant or not. Every environment and every product—even a piece of furniture—has a smell to it. When a woman chooses to buy a piece of furniture, she is agreeing to take that fragrance into her home and add it to the environment that makes up her identity and her family’s. Continue reading →