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Brand DNA: One store, 10 shoppers
Customer segmentation led Martin Roberts Design to identify ten critical shopper profiles to refocus Borders sales strategy.
We created space plans, merchandise adjacencies and graphics targeting each profile, this led to an increased customer dwell time and buying behavior.
Borders continues to implement this winning Martin Roberts Design formula across the US, Europe and Asia.
- Store Design
- Showroom Design
- Architecture
- Exterior Design
- Interior Design
- Space Planning
- ConsuVisual Merchandising
- Brand Identity
- Logo Design
- Signage Design