Barnes & Noble: When Barnes & Noble came to us ten years ago they had a single store and big plans. Together we reinvented the bookstore, creating a welcoming environment, inspired by the look of a library and the comfort of a local pub complete with sofas, tables and for the first time ever an in-store café. We created large murals of famous authors to communicate the brand platform.
Barnes & Noble's new smaller format concept store in Fredericksburg, Virginia
Barnes & Noble's Nook canopy - Union Square, New York City
Barnes & Noble's new smaller format concept store in Fredericksburg, Virginia
Barnes & Noble's new smaller format concept store in Fredericksburg, Virginia
Barnes & Noble's Nook wall - Union Square, New York City
Barnes & Noble's new smaller format concept store in Fredericksburg, Virginia
Barnes & Noble's new smaller format concept store in Fredericksburg, Virginia
MRD worked with Barnes & Noble to develop their first prototype Nook e-reader department to be rolled out to over 100 of their existing stores. At the same time, MRD designed a new smaller footprint concept store for Barnes & Noble that they could roll out to key markets where they were underrepresented nationwide.