The work included a new identity, self-serve coffee presentation and condiment island.
MRD created a new name Coffeez to extend Sheetz's branded offerings.
The new coffee presentation increased sales so dramatically that MRD was retained to develop a similar solution for Sheetz's Made-to-Order sandwich offering.
To attract gas buyers into its stores, Sheetz, challenged MRD to develop a high energy and entertaining personality for its coffee offering.