Store Design
Signs of the Times – A Modern Approach to In-store Design by Martin Roberts
There has been an enormous shift in the way people shop once they’re inside the store. It’s all about clearing obstacles for the customer. Recent research shows that easing shopper frustration is the most promising path to higher sales. That’s why Walmart is replacing its 15-foot-high shelves with lower-profile displays, to give shoppers a clear
Lessons in Consumer Behavior
As published in Home Furnishings Business Using qualitative research methods to better understand your consumer. As the upset at the recent New Hampshire primary demonstrates, what people say and what they do are not always one and the same. Perhaps that’s because people are more complex than polls would have us believe. The polls are