The concept focused on helping the consumer select a bed based upon comfort level. The 3 different comfort levels (Firm, Plush, Ultraplush) were signified in 3 different colors.
The entrance to the Dream Shop was designed to be open and inviting with a spa-like environment
Bright colors and suspended canopies gave it a tropical, upbeat feel
The completed store environment looked much like the original renderings
The interior view into the department is open and inviting
The design of one of the headboards walks consumers through the buying process
MRD designed a new in-store mattress concept for Jerome’s Furniture to roll out to multiple locations in California.